job_title field is one of the trickier skills to hone. PDL standardizes the job titles it ingests, but the underlying values still come from messy, real-world human input.
Standardizing job_title values
PDL lowercases every job_title value and expands common acronyms:
So for example, you don’t need to search
job_title for the literal string "CEO", since it’s already been expanded to "chief executive officer" through our standardization processes.
Why job_title is hard to search
The biggest reason why searching on the job_title field can be challenging is the sheer variety of ways people describe their roles. The same role gets spelled out hundreds of different ways.
The chart below groups every job title by how many person profiles share that exact string.
For example, the “2-99” row is every title that shows up on somewhere between 2 and 99 profiles and compares that split two ways: as a share of unique titles, and as a share of person profiles.
The two sides mirror each other: 85.5% of unique titles occur exactly once, but those one-off titles account for roughly 11.6% of profiles.
Flipping it around: titles occurring 5,000+ times are only 0.01% of unique titles, yet they cover over 56.9% of profiles.
The variety is real, but it’s concentrated in a long tail of rarely-seen titles; instead, most profiles land on a comparatively small set of common job titles.
See the exact counts behind the chart
See the exact counts behind the chart
Comparing search techniques
Let’s take a search for software engineers as an example. The cards below show that the way you phrase your search can significantly impact the number of results you get.Each bar below is sized relative to the largest record count of the three (5.6M)
job_title work, it’s usually easier to cast a wider net with PDL’s job_title_role, job_title_sub_role, and job_title_levels fields.
Using job_title_role and job_title_sub_role
PDL maps job titles to a canonicalized list of job title roles and job title subroles, using keywords in job_title and company industry to capture the many different titles that describe the same role. Over 60% of profiles with a listed job_title are tagged with a job_title_role.
For example, here are some of the titles that fall under job_title_role = "engineering" and job_title_sub_role = "software":
- software developer
- system engineer
- software test engineer
- software development manager
- software architect
- ios developer
skills, job_summary, headline, or summary fields for a specific specialty.
For example, to find someone who writes Ruby code:
Example: Searching for Ruby developers
Using the Job Title Enrichment API
The Job Title Enrichment API is useful for expanding a search when you don’t have a good sense of the title variations you’re looking for. It returns a cleaned title plus a list of contextually-similar titles and skills as shown below, but it comes with some important limitations as well.Example Response from Job Title Enrichment API
JSON
"pediatric nurse" plays out across each technique. Each bar below is sized relative to the largest match count of the four (56,000):
Below is a further breakdown of the top titles in behind that last, broadest search (Role + subrole + wildcard), where you can see both the gain and the cost of this approach:
Top titles Role + subrole + wildcard search
“Other” is every remaining title the search over-matched into, not a single specific one.
Choosing an approach
Which technique to reach for depends on how familiar you are with the titles you’re targeting, and your tolerance for over- or under-matching:Exact match
Best for: you know the precise, common phrasingTrade-off: misses every variation and synonym
Wildcard match
Best for: you know a distinctive substringTrade-off: misses titles without that substring; counts against the 20-wildcard limit
Role + subrole
Best for: broad recall with minimal guessworkTrade-off: blind spots for niche or highly specialized roles
Job Title Enrichment API
Best for: you don’t know the title variations up frontTrade-off: only surfaces titles seen 100+ times, missing ~24% of profiles
