Get started
Choose the path that fits where you’re starting from.New to PDL in Clay?
See what you can do with Clay’s built-in PDL enrichments before setting up anything.
Already have a PDL account?
Connect your existing PDL API key to use your own account’s data and usage inside Clay.
What you can do with PDL in Clay
People Data Labs data can power several kinds of Clay workflows:Enrich people
Add job title, employment history, location, and contact details from a LinkedIn URL, email, or name.
Enrich companies
Turn a company domain into firmographic data — size, industry, and more — for scoring and segmentation.
Find contact information
Add available contact data to prospecting workflows, on its own or as one step in an enrichment waterfall.
Understand workforce changes
Track employee growth, turnover, and leadership movement to help prioritize accounts.
Identify hiring signals
Surface companies that are actively hiring and which roles or functions are growing.
Identify companies from IP addresses
Turn visitor IP data into company context you can continue enriching in Clay.
Connect your PDL API key to Clay
Clay-managed PDL vs. bring your own key
There are two ways to use PDL inside Clay:
See Connect your PDL API key to Clay to set up your own key.
FAQ
Do I need a PDL account to use PDL in Clay?
Do I need a PDL account to use PDL in Clay?
No. Clay provides access to supported PDL enrichments through its managed connection. If you already have a PDL account, you can connect your own API key instead.
Why would I connect my own PDL API key?
Why would I connect my own PDL API key?
Connecting your own key lets you use your existing PDL account and data access inside Clay instead of Clay’s managed connection. This is useful if you already use PDL elsewhere and want the same account across tools.
Do I need a separate key for each enrichment?
Do I need a separate key for each enrichment?
No. A saved PDL connection can be reused across every supported PDL enrichment in Clay.
Can I use PDL in a Clay waterfall?
Can I use PDL in a Clay waterfall?
Yes. PDL can be one step in a conditional enrichment, so you only run additional providers when PDL doesn’t return the data you need.