Use People Data Labs (PDL) data directly in your Clay tables. Enrich people and companies, find contact information, spot workforce and hiring signals, and add PDL data to your existing Clay workflows.
There are two ways to use PDL in Clay:
Clay-managed connection
Use Clay’s built-in PDL connection with your Clay credits.
Your own PDL account
Use your existing PDL account and API credits in Clay.
What you can do with PDL in Clay
Enrich people
Add job titles, work history, and contact details for prospecting and personalization.
Enrich and qualify companies
Add size, industry, and location to segment accounts and check ICP fit.
Find contact information
Find personal emails on their own or as a step in a Clay waterfall.
Prioritize accounts with workforce signals
Use headcount growth, turnover, and executive moves to decide which accounts to work first.
Find companies that are hiring
Use job posting activity to spot accounts worth researching.
Identify companies from IP addresses
Turn website visitor IPs into companies you can keep enriching.
Clay-managed connection vs. your own PDL account
PDL enrichments in Clay
Search for People Data Labs when you add an enrichment to a Clay table to find these actions. For the full, current list, see People Data Labs on Clay.FAQ
Why would I connect my own PDL API key?
Why would I connect my own PDL API key?
Connecting your PDL key lets you use your existing subscription inside Clay, track PDL credit usage directly in your dashboard, and apply your PDL plan or customized pricing to supported enrichments.Your account also determines which PDL fields you can access, though the fields available in Clay depend on the enrichment you select.Clay Actions still apply, but the PDL enrichment does not consume Clay Data Credits.
If I use my own key, does Clay still charge anything?
If I use my own key, does Clay still charge anything?
Yes. Clay doesn’t charge data credits for PDL data you get through your own key, because that data uses credits from your PDL account. Clay still counts one action per enrichment as platform usage.
Do I need a paid Clay plan to use my own key?
Do I need a paid Clay plan to use my own key?
No. Clay supports connecting your own API key on every plan, including Free.
Do I need a separate key for each enrichment?
Do I need a separate key for each enrichment?
No. A saved PDL connection can be reused across every PDL enrichment in Clay.
Can I use PDL in a Clay waterfall?
Can I use PDL in a Clay waterfall?
Yes. PDL can be one step in a conditional enrichment, so you only run additional providers when PDL doesn’t return the data you need.