Data Sources & Compliance

People Data Labs has thousands of contributing data sources that enhance our person data and our ancillary canonical location, school, and company datasets. These sources fall into two categories, our "data union" sources and our public data sources.

The Data Union

The "Data Union" is our proprietary data sharing co-op. Customers opt-in to sharing their data and warrant that their data is fully compliant with global data privacy regulations. Some data sources are provided as a one time dump, others are refreshed every time we do a new data build. Our data sources come from a variety of verticals including HR Tech, Real Estate Tech, Identity/Anti-Fraud, Martech, and others. People Data Labs works with customers on compliance based topics.

Public Data Sources

Our public data sources help us shore up areas where our data union sources are not providing enough information. These sources include open-sourced datasets, publicly available and free-use government filings, and others. This data is also globally compliant and fair use.

Source Validation and Accuracy

Before a source is added to our data builds it goes through multiple steps of validation. We check aggregate information across each source, ensure accurate cardinality between fields, and hand-check large samples of every single source before it is added to the build. We take extensive measures to prevent false linkages that could adversely affect our product.


Data sources are evaluated from a compliance standpoint before being integrated into the dataset. The evaluation criteria includes review of permissions and how clear the consent is, as well as additional context around how the data is obtained. We offer opt-outs and data request forms at the bottom of our website that any individual in the world can use. We also have a strict Acceptable Data Use Policy governing what our data can be used for, found here. For any privacy or compliance questions, feel free to email [email protected]

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