Example Company Record [New Role / Subrole Taxonomy]

📘

Preview of Changes for 27.1

In 27.1 we will begin the process of rolling out an improved taxonomy for role and subrole classifications. This is an example record demonstrating what this change will look like.

For more information, please see our July 2024 Release Announcement (v27.0).

{
  "name": "people data labs",
  "size": "11-50",
  "employee_count": 122,
  "id": "tnHcNHbCv8MKeLh92946LAkX6PKg",
  "founded": 2015,
  "inferred_revenue": "$25M-$50M",
  "industry": "computer software",
  "naics": null,
  "sic": null,
  "location": {
    "name": "san francisco, california, united states",
    "locality": "san francisco",
    "region": "california",
    "metro": "san francisco, california",
    "country": "united states",
    "continent": "north america",
    "street_address": "455 market street",
    "address_line_2": "suite 1670",
    "postal_code": "94105",
    "geo": "37.77,-122.41"
  },
  "linkedin_id": "18170482",
  "linkedin_url": "linkedin.com/company/peopledatalabs",
  "linkedin_slug": "peopledatalabs",
  "facebook_url": "facebook.com/peopledatalabs",
  "twitter_url": "twitter.com/peopledatalabs",
  "profiles": [
    "linkedin.com/company/peopledatalabs",
    "linkedin.com/company/18170482",
    "facebook.com/peopledatalabs",
    "twitter.com/peopledatalabs",
    "crunchbase.com/organization/talentiq"
  ],
  "website": "peopledatalabs.com",
  "ticker": null,
  "gics_sector": null,
  "mic_exchange": null,
  "type": "private",
  "summary": "people data labs builds people data. \n\nuse our dataset of 1.5 billion unique person profiles to build products, enrich person profiles, power predictive modeling/ai, analysis, and more. we work with technical teams as their engineering focused people data partner. \n\nwe work with thousands of data science teams as their engineering focused people data partner. these include enterprises like adidas, ebay, and acxiom, as well as startups like madison logic, zoho, and workable. we are a deeply technical company, and are backed by two leading engineering venture capital firms - founders fund and 8vc.",
  "tags": [
    "data",
    "people data",
    "data science",
    "artificial intelligence",
    "data and analytics",
    "machine learning",
    "analytics",
    "database",
    "software",
    "developer apis"
  ],
  "headline": "Your Single Source of Truth",
  "alternative_names": [],
  "alternative_domains": [],
  "affiliated_profiles": [],
  "total_funding_raised": 55250000.0,
  "latest_funding_stage": "series_b",
  "last_funding_date": "2021-11-16",
  "number_funding_rounds": 7,
  "funding_stages": [
    "series_b",
    "series_a",
    "seed"
  ],
  "ultimate_parent": null,
  "immediate_parent": null,
  "direct_subsidiaries": null,
  "all_subsidiaries": null,
  "employee_growth_rate_12_month_by_role": {
    "advisory": 0.9729,
    "analyst": 0.2314,
    "creative": 1.8917,
    "education": 1.3994,
    "engineering": 0.7908,
    "finance": 1.2384,
    "fulfillment": 0.1707,
    "health": 1.8565,
    "hospitality": 1.1407,
    "human_resources": 1.3662,
    "legal": 0.2139,
    "manufacturing": 1.1278,
    "marketing": 1.413,
    "operations": 1.7544,
    "partnerships": 0.4399,
    "product": 1.2011,
    "professional_service": 0.9539,
    "public_service": 0.8041,
    "research": 0.0676,
    "sales": 0.1219,
    "sales_engineering": 0.0035,
    "support": 0.2346,
    "trade": 1.8587,
    "unemployed": 0.8381,
    "other_uncategorized": 0.0
  },
  "employee_growth_rate": {
    "3_month": 0.0522,
    "6_month": 0.0342,
    "12_month": 0.375,
    "24_month": 1.283
  },
  "employee_churn_rate": {
    "3_month": 0.0248,
    "6_month": 0.124,
    "12_month": 0.1983,
    "24_month": 0.3306
  },
  "average_employee_tenure": 1.626,
  "average_tenure_by_role": {
    "advisory": 0.319,
    "analyst": 0.3868,
    "creative": 0.5652,
    "education": 0.5878,
    "engineering": 0.4967,
    "finance": 1.9954,
    "fulfillment": 1.2373,
    "health": 0.2662,
    "hospitality": 1.4362,
    "human_resources": 0.8885,
    "legal": 1.2549,
    "manufacturing": 1.7281,
    "marketing": 1.0053,
    "operations": 1.6322,
    "partnerships": 1.2556,
    "product": 1.6482,
    "professional_service": 0.6046,
    "public_service": 1.6884,
    "research": 0.0277,
    "sales": 1.093,
    "sales_engineering": 0.2176,
    "support": 1.21,
    "trade": 1.7064,
    "unemployed": 1.3124,
    "other_uncategorized": 1.843
  },
  "average_tenure_by_level": {
    "entry": 0.0,
    "unpaid": 0.0,
    "senior": 1.076,
    "director": 1.975,
    "vp": 2.892,
    "training": 0.778,
    "manager": 1.056,
    "owner": 7.75,
    "partner": 0.0,
    "cxo": 4.486
  },
  "employee_count_by_country": {
    "united states": 108,
    "canada": 2,
    "india": 1
  },
  "employee_count_by_role": {
    "advisory": 8,
    "analyst": 10,
    "creative": 5,
    "education": 5,
    "engineering": 0,
    "finance": 2,
    "fulfillment": 0,
    "health": 3,
    "hospitality": 2,
    "human_resources": 8,
    "legal": 8,
    "manufacturing": 8,
    "marketing": 8,
    "operations": 10,
    "partnerships": 0,
    "product": 2,
    "professional_service": 6,
    "public_service": 7,
    "research": 4,
    "sales": 8,
    "sales_engineering": 1,
    "support": 9,
    "trade": 1,
    "unemployed": 0,
    "other_uncategorized": 4
  },
  "top_us_employee_metros": {
    "san francisco, california, united states": {
      "current_headcount": 26,
      "12_month_growth_rate": 0.1818
    },
    "new york, new york, united states": {
      "current_headcount": 11,
      "12_month_growth_rate": 0.2222
    },
    "seattle, washington, united states": {
      "current_headcount": 9,
      "12_month_growth_rate": 1.25
    },
    "san diego, california, united states": {
      "current_headcount": 6,
      "12_month_growth_rate": 1.0
    },
    "portland, oregon, united states": {
      "current_headcount": 6,
      "12_month_growth_rate": -0.25
    },
    "los angeles, california, united states": {
      "current_headcount": 6,
      "12_month_growth_rate": 0.2
    },
    "spokane, washington, united states": {
      "current_headcount": 4,
      "12_month_growth_rate": 1.0
    },
    "district of columbia, united states": {
      "current_headcount": 4,
      "12_month_growth_rate": 1.0
    },
    "denver, colorado, united states": {
      "current_headcount": 4,
      "12_month_growth_rate": 1.0
    },
    "chicago, illinois, united states": {
      "current_headcount": 3,
      "12_month_growth_rate": 0.5
    }
  },
  "employee_count_by_month": {
    "2015-03": 3,
    "2015-04": 3,
    "2015-05": 3,
    "2015-06": 3,
    "2015-07": 4,
    "2015-08": 7,
    "2015-09": 8,
    "2015-10": 8,
    "2015-11": 8,
    "2015-12": 8,
    "2016-01": 8,
    "2016-02": 8,
    "2016-03": 8,
    "2016-04": 9,
    "2016-05": 9,
    "2016-06": 9,
    "2016-07": 10,
    "2016-08": 10,
    "2016-09": 10,
    "2016-10": 11,
    "2016-11": 11,
    "2016-12": 11,
    "2017-01": 13,
    "2017-02": 13,
    "2017-03": 13,
    "2017-04": 14,
    "2017-05": 16,
    "2017-06": 16,
    "2017-07": 16,
    "2017-08": 17,
    "2017-09": 17,
    "2017-10": 17,
    "2017-11": 18,
    "2017-12": 19,
    "2018-01": 21,
    "2018-02": 22,
    "2018-03": 22,
    "2018-04": 22,
    "2018-05": 23,
    "2018-06": 25,
    "2018-07": 27,
    "2018-08": 28,
    "2018-09": 28,
    "2018-10": 27,
    "2018-11": 31,
    "2018-12": 30,
    "2019-01": 35,
    "2019-02": 35,
    "2019-03": 37,
    "2019-04": 39,
    "2019-05": 39,
    "2019-06": 37,
    "2019-07": 37,
    "2019-08": 37,
    "2019-09": 37,
    "2019-10": 37,
    "2019-11": 38,
    "2019-12": 41,
    "2020-01": 43,
    "2020-02": 43,
    "2020-03": 43,
    "2020-04": 44,
    "2020-05": 44,
    "2020-06": 47,
    "2020-07": 48,
    "2020-08": 48,
    "2020-09": 48,
    "2020-10": 50,
    "2020-11": 51,
    "2020-12": 53,
    "2021-01": 58,
    "2021-02": 64,
    "2021-03": 70,
    "2021-04": 71,
    "2021-05": 75,
    "2021-06": 78,
    "2021-07": 80,
    "2021-08": 81,
    "2021-09": 81,
    "2021-10": 87,
    "2021-11": 88,
    "2021-12": 88,
    "2022-01": 90,
    "2022-02": 92,
    "2022-03": 100,
    "2022-04": 105,
    "2022-05": 112,
    "2022-06": 117,
    "2022-07": 116,
    "2022-08": 116,
    "2022-09": 115,
    "2022-10": 120,
    "2022-11": 121,
    "2022-12": 121
  },
  "gross_additions_by_month": {
    "2015-03": 3,
    "2015-04": 0,
    "2015-05": 0,
    "2015-06": 0,
    "2015-07": 1,
    "2015-08": 3,
    "2015-09": 1,
    "2015-10": 0,
    "2015-11": 0,
    "2015-12": 0,
    "2016-01": 0,
    "2016-02": 0,
    "2016-03": 0,
    "2016-04": 1,
    "2016-05": 0,
    "2016-06": 0,
    "2016-07": 1,
    "2016-08": 0,
    "2016-09": 0,
    "2016-10": 1,
    "2016-11": 0,
    "2016-12": 0,
    "2017-01": 0,
    "2017-02": 0,
    "2017-03": 0,
    "2017-04": 1,
    "2017-05": 2,
    "2017-06": 0,
    "2017-07": 0,
    "2017-08": 1,
    "2017-09": 1,
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    "2017-11": 1,
    "2017-12": 1,
    "2018-01": 1,
    "2018-02": 2,
    "2018-03": 0,
    "2018-04": 0,
    "2018-05": 1,
    "2018-06": 2,
    "2018-07": 2,
    "2018-08": 1,
    "2018-09": 1,
    "2018-10": 0,
    "2018-11": 4,
    "2018-12": 0,
    "2019-01": 6,
    "2019-02": 0,
    "2019-03": 2,
    "2019-04": 2,
    "2019-05": 0,
    "2019-06": 0,
    "2019-07": 1,
    "2019-08": 0,
    "2019-09": 0,
    "2019-10": 0,
    "2019-11": 1,
    "2019-12": 3,
    "2020-01": 2,
    "2020-02": 1,
    "2020-03": 1,
    "2020-04": 2,
    "2020-05": 0,
    "2020-06": 2,
    "2020-07": 3,
    "2020-08": 1,
    "2020-09": 1,
    "2020-10": 2,
    "2020-11": 2,
    "2020-12": 2,
    "2021-01": 8,
    "2021-02": 7,
    "2021-03": 6,
    "2021-04": 2,
    "2021-05": 4,
    "2021-06": 3,
    "2021-07": 5,
    "2021-08": 1,
    "2021-09": 0,
    "2021-10": 8,
    "2021-11": 4,
    "2021-12": 0,
    "2022-01": 2,
    "2022-02": 2,
    "2022-03": 9,
    "2022-04": 5,
    "2022-05": 7,
    "2022-06": 6,
    "2022-07": 1,
    "2022-08": 1,
    "2022-09": 1,
    "2022-10": 7,
    "2022-11": 1,
    "2022-12": 0
  },
  "gross_departures_by_month": {
    "2017-08": 1,
    "2017-09": 0,
    "2017-10": 0,
    "2017-11": 0,
    "2017-12": 0,
    "2018-01": 0,
    "2018-02": 0,
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    "2019-05": 2,
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    "2019-10": 0,
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    "2019-12": 0,
    "2020-01": 1,
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    "2020-03": 1,
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    "2021-01": 1,
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    "2022-01": 0,
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    "2022-05": 1,
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    "2022-09": 2,
    "2022-10": 0,
    "2022-11": 0,
    "2022-12": 0
  },
  "employee_count_by_month_by_role": {
    "2015-03": {
      "advisory": 5,
      "analyst": 5,
      "creative": 3,
      "education": 0,
      "engineering": 0,
      "finance": 3,
      "fulfillment": 3,
      "health": 2,
      "hospitality": 2,
      "human_resources": 3,
      "legal": 0,
      "manufacturing": 2,
      "marketing": 2,
      "operations": 3,
      "partnerships": 4,
      "product": 4,
      "professional_service": 3,
      "public_service": 1,
      "research": 0,
      "sales": 5,
      "sales_engineering": 3,
      "support": 5,
      "trade": 5,
      "unemployed": 4,
      "other_uncategorized": 5
    },
    "2015-04": {
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      "analyst": 2,
      "creative": 2,
      "education": 5,
      "engineering": 5,
      "finance": 2,
      "fulfillment": 3,
      "health": 0,
      "hospitality": 5,
      "human_resources": 3,
      "legal": 4,
      "manufacturing": 5,
      "marketing": 0,
      "operations": 5,
      "partnerships": 2,
      "product": 4,
      "professional_service": 3,
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      "research": 3,
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      "sales_engineering": 1,
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      "trade": 4,
      "unemployed": 5,
      "other_uncategorized": 1
    },
    "2015-05": {
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      "creative": 1,
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      "finance": 0,
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      "health": 1,
      "hospitality": 4,
      "human_resources": 0,
      "legal": 0,
      "manufacturing": 2,
      "marketing": 2,
      "operations": 3,
      "partnerships": 2,
      "product": 2,
      "professional_service": 5,
      "public_service": 2,
      "research": 3,
      "sales": 1,
      "sales_engineering": 4,
      "support": 2,
      "trade": 2,
      "unemployed": 4,
      "other_uncategorized": 0
    },
    "2015-06": {
      "advisory": 4,
      "analyst": 2,
      "creative": 4,
      "education": 3,
      "engineering": 3,
      "finance": 5,
      "fulfillment": 2,
      "health": 2,
      "hospitality": 5,
      "human_resources": 3,
      "legal": 2,
      "manufacturing": 3,
      "marketing": 1,
      "operations": 3,
      "partnerships": 2,
      "product": 0,
      "professional_service": 0,
      "public_service": 0,
      "research": 2,
      "sales": 1,
      "sales_engineering": 3,
      "support": 1,
      "trade": 2,
      "unemployed": 1,
      "other_uncategorized": 2
    },
    "2015-07": {
      "advisory": 4,
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      "creative": 5,
      "education": 1,
      "engineering": 5,
      "finance": 2,
      "fulfillment": 0,
      "health": 1,
      "hospitality": 2,
      "human_resources": 3,
      "legal": 2,
      "manufacturing": 3,
      "marketing": 5,
      "operations": 3,
      "partnerships": 0,
      "product": 2,
      "professional_service": 1,
      "public_service": 1,
      "research": 5,
      "sales": 5,
      "sales_engineering": 4,
      "support": 1,
      "trade": 4,
      "unemployed": 3,
      "other_uncategorized": 4
    },
    "2015-08": {
      "advisory": 5,
      "analyst": 5,
      "creative": 5,
      "education": 0,
      "engineering": 4,
      "finance": 3,
      "fulfillment": 4,
      "health": 2,
      "hospitality": 0,
      "human_resources": 2,
      "legal": 2,
      "manufacturing": 4,
      "marketing": 0,
      "operations": 0,
      "partnerships": 2,
      "product": 2,
      "professional_service": 3,
      "public_service": 0,
      "research": 0,
      "sales": 4,
      "sales_engineering": 0,
      "support": 2,
      "trade": 4,
      "unemployed": 1,
      "other_uncategorized": 0
    },
    "2015-09": {
      "advisory": 2,
      "analyst": 5,
      "creative": 3,
      "education": 3,
      "engineering": 0,
      "finance": 5,
      "fulfillment": 5,
      "health": 1,
      "hospitality": 0,
      "human_resources": 5,
      "legal": 1,
      "manufacturing": 5,
      "marketing": 4,
      "operations": 4,
      "partnerships": 4,
      "product": 1,
      "professional_service": 5,
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      "research": 1,
      "sales": 0,
      "sales_engineering": 0,
      "support": 4,
      "trade": 2,
      "unemployed": 4,
      "other_uncategorized": 1
    },
    "2015-10": {
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      "creative": 0,
      "education": 4,
      "engineering": 5,
      "finance": 5,
      "fulfillment": 3,
      "health": 1,
      "hospitality": 5,
      "human_resources": 2,
      "legal": 2,
      "manufacturing": 5,
      "marketing": 0,
      "operations": 3,
      "partnerships": 5,
      "product": 2,
      "professional_service": 1,
      "public_service": 2,
      "research": 4,
      "sales": 3,
      "sales_engineering": 5,
      "support": 2,
      "trade": 4,
      "unemployed": 0,
      "other_uncategorized": 1
    },
    "2015-11": {
      "advisory": 4,
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      "creative": 3,
      "education": 4,
      "engineering": 5,
      "finance": 0,
      "fulfillment": 0,
      "health": 1,
      "hospitality": 4,
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      "manufacturing": 2,
      "marketing": 5,
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      "sales_engineering": 2,
      "support": 2,
      "trade": 1,
      "unemployed": 3,
      "other_uncategorized": 1
    },
    "2015-12": {
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      "analyst": 1,
      "creative": 2,
      "education": 1,
      "engineering": 1,
      "finance": 2,
      "fulfillment": 5,
      "health": 2,
      "hospitality": 4,
      "human_resources": 5,
      "legal": 1,
      "manufacturing": 1,
      "marketing": 5,
      "operations": 2,
      "partnerships": 2,
      "product": 0,
      "professional_service": 0,
      "public_service": 2,
      "research": 1,
      "sales": 4,
      "sales_engineering": 5,
      "support": 4,
      "trade": 5,
      "unemployed": 1,
      "other_uncategorized": 1
    },
    "2016-01": {
      "advisory": 3,
      "analyst": 0,
      "creative": 0,
      "education": 0,
      "engineering": 5,
      "finance": 4,
      "fulfillment": 5,
      "health": 0,
      "hospitality": 3,
      "human_resources": 2,
      "legal": 5,
      "manufacturing": 2,
      "marketing": 5,
      "operations": 2,
      "partnerships": 2,
      "product": 1,
      "professional_service": 1,
      "public_service": 3,
      "research": 0,
      "sales": 5,
      "sales_engineering": 5,
      "support": 0,
      "trade": 0,
      "unemployed": 5,
      "other_uncategorized": 5
    },
    "2016-02": {
      "advisory": 0,
      "analyst": 3,
      "creative": 0,
      "education": 5,
      "engineering": 0,
      "finance": 1,
      "fulfillment": 3,
      "health": 4,
      "hospitality": 2,
      "human_resources": 3,
      "legal": 2,
      "manufacturing": 4,
      "marketing": 2,
      "operations": 0,
      "partnerships": 1,
      "product": 2,
      "professional_service": 3,
      "public_service": 2,
      "research": 4,
      "sales": 0,
      "sales_engineering": 5,
      "support": 2,
      "trade": 0,
      "unemployed": 4,
      "other_uncategorized": 4
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